For my case study, I collaborated with @droog in Amsterdam, where I spent eight weeks exploring the brand and its rich history. As a pioneer of Dutch Design, @droog has featured a café, exhibitions and an inner courtyard

 

The challenge was visibility, as the building is a listed monument, which limits how much can be shown from the outside.

 

My research involved target group analysis, surveys, trend research, and a visual exploration of my concept through graphic design, lighting, and social research into how people perceive and experience the space from the outside and as they enter.